Written by Kyle Bergthold on July 15th, 2020
When this is all over 45% of Restaurants won't make it... While that seems depressing at first the silver lining is that the 55% that DO make it stand to gain a HUGE percentage of market share when the 100% of diners start eating out again... 

That means right now is the best time to make offers, give incentives and do everything you can to make sure you're in the 55%! Hint: Don't do what everyone else is doing!
Written by Kyle Bergthold on July 14th, 2020
"I want a billboard on highway 5 coming into town on the south side and I want to make a commercial too." 

Why do my clients always want to waste money on brand awareness and general marketing and why do I have to sound like a broken record preaching the benefits of a predictable direct response campaign!?!?
Written by Kyle Bergthold on July 6th, 2020
Yes it's true, I've seen it happen more than once and I'm gonna share 2 stories with you but first we have to understand 2 very important business concepts that'll completely change the way you think about the guests who come into your restaurant...Ideal Customers and Life Time Value. Grab a pen and take notes because this article could save you over $20k!
Written by Kyle Bergthold on June 24th, 2020
If you understand these 6 psychological triggers of influence you'll understand the human condition and why we do what we do. Use them to start your own religion or to flood your business with a never ending flow of customers... the choice is yours just promise me not to use them for evil!
Written by Kyle Bergthold on June 17th, 2020
Did you know that you can increase your sells by more than 4% just by simply changing the order your menu items appear in? This is called sequencing and it's just one of the psychological menu tricks we're gonna talk about in this article...
All Rights Reserved 2022. © KAB Ventures LLC
This site is not a part of the Facebook website or Facebook Inc.
Additionally, This site is NOT endorsed by Facebook in any way.
FACEBOOK is a trademark of FACEBOOK, Inc.